On December 5, 2012, Zhejiang Yangguang Lighting Appliance Group Co., Ltd. (hereinafter referred to as Yangguang Lighting) issued an announcement on the part of the company's changes to the investment projects of the raised funds.

According to the announcement, Sunlighting plans to reduce the scale of the “Industrialization Project of 150 Million Micro-mercury Environmental Energy-saving Lamps” to 75 million, and the amount of investment raised will be reduced from 479.9 million yuan to 210 million yuan. After the change, the company will use 269,900,000 yuan of non-public raised funds to implement the "annual production of 20 million (sets) LED lighting product industrialization projects", and the total amount involved in the change of investment will account for 30.02% of the net raised funds.

Sunlight's move to reduce the scale of energy-saving lamps and expand the production of LED lighting has sparked industry thinking. Is the energy-saving lamp "close to the end" and LED lighting can sound the total charge?

In this regard, Sunshine Lighting stated that due to the rapid development and growth of LED lighting in the past two years, the company believes that the input-output ratio of LED lighting is higher after careful consideration and judgment, and its future prospects and market growth potential are greater. Therefore, the board of directors and shareholders are recommended The General Assembly considers the above-mentioned changes to the investment plan.

Cai Weigen, the engineering manager of Sunshine Lighting China Marketing Center, told the reporter of "Lighting Market", "The change of fund-raising investment projects is now biased towards LED. For the company itself, it conforms to the future LED development market trend; for the industry, it is also a guide. effect".

Incandescent lamps still have sporadic fire

When the reporter visited Chengdu Bayi Lighting City, Jinfu Lighting City, and Fuhe Lighting City, distributors said that at present, incandescent lamps have been basically eliminated, and the sales on the market are all below 100W, and 25W is the most sold, often used for decoration. The chandelier is like a crystal lamp.

Zhao Bin, a distributor of Aihua Lighting in Bayi Lighting City, said that some large-scale restaurant decoration chandeliers still use incandescent lamps. There are two main reasons for choosing incandescent lamps.

One is low cost. For example, the Philips 25W incandescent lamp can be as low as 3-5 yuan in large quantities, and the retail price is only about 8 yuan.

Second, the lighting effect is good. If incandescent lamps are used in crystal lamps, the light effect is very soft, but energy-saving lamps can not achieve it. Because energy-saving lamps have phosphor components, the lamp effect is a little blue or green, and the lampshade effect is dim yellow, without a feeling of magnificence.

Yi Yongqiang, a distributor of Philips Lighting's long-term store, mentioned to reporters that there are still incandescent products in the lighting market, which are making huge profits. "

"Faced with the sudden emergence of LEDs, sales of energy-saving lamps this year are not as optimistic as last year, and LED products have a great impact on sales of energy-saving lamps." Yi Yongqiang said that the profit of energy-saving lamps is much lower than that of LEDs.

LED lighting has not yet won people's hearts

Zhao Bin said that the current price and quality of energy-saving lamps are very mature, and the prices of energy-saving lamps have become civilians. The customer's understanding of LEDs is very vague, such as LED quality, brightness, standards, etc. Among them, the most important difference between LED and energy-saving lamps is the price. For example, the price gap between Philips energy-saving lamps and LEDs is very large.

"From our many years of experience in lamp sales, it remains to be seen whether the LED advertising features such as long life and energy saving. For example, whether the output power of the 3W bulb lamp specified by the company is really 3W, we have to raise a question mark. Because our dealers do not There is no relevant technology to evaluate." Zhao Bin said.

Zhao Bin also expressed a headache for the quality of LED products. He mentioned that a batch of LED bulbs and lamp cup products that Ford has been represented by Ford before, there are a lot of problems after the sale, which has caused huge loss of manpower, material resources and financial resources to himself. Because the quality of LED products sold is directly related to the cost of after-sales service.

After the Ford incident, Zhao Bin, who was afraid of it, repeatedly emphasized that the ex-factory price of the LED brand to be represented does not matter, but the quality must be guaranteed to reduce worries, because dealers like them who go through the engineering channel pay special attention to the products. Quality and stability. For this reason, when customers demand a large number of products, they will recommend customers to use energy-saving lamps.

LED lighting wins in the future

“Businessmen who have been engaged in the lighting industry for a long time certainly don’t want to see LEDs continue to grow in chaos. Because although the energy-saving lamp market is now mature, the advantage of energy-saving lamps is only for indoor use. Outdoor lighting must use LED products. Many businesses are concerned about LED lighting. I really hate iron but not steel." said Wu Jie, the peak engineering lighting distributor of Jinfu Lighting City.

How far can energy-saving lamps go? The distributors have told reporters that at least there are still 2-5 years of market share. "If the LED market is not regulated, manufacturers do not reduce prices, and national LED standards are still not issued, then the market for energy-saving lamps may survive longer." Zhao Bin predicted.

At the same time, Zhao Bin also said, "No matter how far energy-saving lamps can go, LED is the future lighting trend is a foregone conclusion. Therefore, dealers are still eager to emerge a good LED brand as soon as possible, leading the industry and realizing the survival of the fittest. Products have been flooding the market. It is the assemblers who benefit, and the consumers who are injured. It is just the "guinea pigs" that LED manufacturers conduct experiments to make consumers pay for their assembling fake and shoddy products.